PRWeek, Chris Daniels, Nov. 20, 2025
As agencies finalize their 2026 plans, AI dominates the agenda. The smartest leaders are making sure it doesn't crowd out what matters most.
Dawn Beauparlant, We.’s Global President, captures this balance: “Even with all the innovation on our roadmap, the most powerful strategy we have is still deeply human,” citing We. Effect as an example.
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