PRWeek, Chris Daniels, 24 January 2024
More than any prior iteration, last year’s Global Comms Report, the annual study presented by Cision in partnership with PRWeek, underscored the great strides the discipline has made in achieving a key place in the C-suite.
This year's 2024 Global Comms Report: Elevating & Evolving drills deep into topics ranging from comms pros' intensifying efforts to move the business needle to the rising consideration being given to what the optimal workplace setting truly is.
"The complexity of media has risen, with multiple stakeholders all having expectations of a brand that can change at a very dynamic pace," says Dawn Beauparlant. "We need to build data-driven rationales for what we do."
Read and download the global report to learn more.
(Photo courtesy of PRWeek)
