Seattle, June 12, 2025 – We. Communications today announced the appointment of Lindsey Bastani as Head of the Technology Sector for North America. The move comes as the agency accelerates its momentum, following several recent client wins including Autodesk and onsemi, and sharpens its focus on helping companies communicate with clarity in a complex and rapidly changing world.
Bastani’s role will be pivotal in scaling We.’s technology offering across North America — advising some of the agency’s largest clients, deepening its AI expertise, and delivering integrated strategies that reach across industries and audiences, from developers to CIOs to everyday consumers.
“Technology isn’t just a sector — it’s the backbone of every modern industry,” said Tiffany Cook, President of Client Development at We. “Lindsey brings the kind of strategic, cross-disciplinary mindset that’s critical right now. She helps clients navigate complexity—whether they’re launching a new AI solution, modernizing legacy infrastructure, or reaching new decision-makers. Her leadership strengthens our ability to serve the full spectrum of technology clients, from hardware to SaaS, and from financial institutions to the manufacturing floor.”
Bastani brings nearly two decades of experience in perception-shifting communications, brand transformation and executive counsel. She has been instrumental in delivering measurable impact for industry leaders such as Adobe, Cisco, Intel, Microsoft and Nike, as well as fast-growing innovators like onsemi, Analog Devices, Rover and Volvo.
Prior to taking on the role of technology sector lead, she served as general manager of We.’s Portland office where she expanded the agency’s portfolio of clients, boosted employee engagement amid the shift to a hybrid work environment, and championed marquee community impact efforts.
“This moment marks a new chapter for We.’s Technology Practice,” said Bastani. “Our clients are at the forefront of redefining how the world works, learns and connects. I’m excited to lead a team that thrives on turning complexity into clarity and helping our partners lead with purpose in a shifting landscape.”
About We. Communications
We. is a global communications agency helping brands navigate an ever-changing world. With decades of experience at the intersection of technology and humanity, we translate innovation into meaningful experiences that connect with people. As change accelerates and expectations evolve, we help brands communicate through complexity to create lasting impact. We offer a range of solutions across diverse industries, audiences and stakeholders, ensuring our clients are always prepared for what’s ahead.
