A group of people posing on stage at ATxSG | We. Communications

ATxSG

Elevating ATxSG's Status

Background

Strengthen ATxSG’s position as Asia’s leading digital thought leadership platform while enhancing global recognition and sustaining year-round relevance.

The Approach:

Elevate ATxSG’s global standing to attract tech leaders and policymakers worldwide through refined branding and continuous, high-impact content engagement.

Refreshed brand identity with tech-forward visuals.
Optimised live event newsroom for engagement
Developed dynamic video and carousel content
Implemented year-long storytelling strategy

The Impact:

12.6% Engagement Rate on LinkedIn
712 New LinkedIn Followers During Event Week
3.9% Engagement Rate on Facebook, Exceeding Monthly Average
4.3% Engagement Rate on X, Exceeding Monthly Average

Explore more work

Rockwell Automation booth at China International Import Expo

Technology

Beyond Visibility: How We Turned CIIE Into Coverage and Footfall

Hands holding a phone looking at Otsuka's Unseen Workforce tool | We. Communications

Health

Care Into Currency for an “Unseen Workforce”

Group of kids using laptops in the classroom | We. Communications

Foundations and Non-Profits

Khan Academy’s Trusted Reputation Smooths an AI Introduction

No items found.

Two people admiring an art exhibit | We. Communications

Tag

Converge 45 Revitalizes Community Through the Arts

An AI overlay of a athlete practicing | We. Communications

Tag

Humanizing AI: Intel’s Journey to an AI-Powered Olympics

Row of airplane windows | We. Communications

Tag

Taking to the Skies to Expand the Sales Pipeline