A group of people posing on stage at ATxSG | We. Communications

ATxSG

Elevating ATxSG's Status

Background

Strengthen ATxSG’s position as Asia’s leading digital thought leadership platform while enhancing global recognition and sustaining year-round relevance.

The Approach:

Elevate ATxSG’s global standing to attract tech leaders and policymakers worldwide through refined branding and continuous, high-impact content engagement.

  • Refreshed brand identity with tech-forward visuals.
  • Optimised live event newsroom for engagement
  • Developed dynamic video and carousel content
  • Implemented year-long storytelling strategy

The Impact:

  • 12.6% Engagement Rate on LinkedIn
  • 712 New LinkedIn Followers During Event Week
  • 3.9% Engagement Rate on Facebook, Exceeding Monthly Average
  • 4.3% Engagement Rate on X, Exceeding Monthly Average

Tags:

APAC

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Creative strategy

Social media engagement

Sustainability

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