Dettol Banega Swasth India
Despite public health progress, hygiene remains one of India’s most overlooked behavioural challenges. Since 2014, Dettol Banega Swasth India has worked to make hygiene a way of life – and ten years on, its mission remains unchanged.
Position hygiene as a fundamental right, not just a habit – shaping a narrative that demands inclusion in health and policy agendas.
Leverage high-visibility occasions like Global Handwashing Day to transform symbolic events into lasting hygiene movements.
Partner with trusted voices and public figures to make hygiene visible, relatable and a national priority, driving influence through credibility.
Use advocacy, storytelling and partnerships to drive hygiene awareness across homes, schools and public discourse.
Nationwide Impact: Mobilized 30 million children across 29 states and 7 UTs through a 100+ partner coalition , driving hygiene education at scale.
Innovative Engagement: Launched Dettol Hygieia Chatbot (in 7 languages) and interactive tools like Dettol Hygieia: The game to make hygiene learning accessible and fun.
On-Ground & Institutional Reach: Reached 4.5 million people via India's largest wash programme, educated 25,000+ students through climate-resilient school initiatives and India's first school hygiene podcast.
