Bizcommunity, Karabo Ledwaba, Feb. 11, 2026
AI is reshaping who gets heard, and PR teams are feeling the pressure from both sides.
We.’s Daniel Blank, Managing Director, Germany, and EMEA Head of AI & Digital Innovation, shares what PR agencies feed to media has a direct impact on what AI says about a brand, topic, or person. With traditional coverage harder to secure, PR teams must now figure out how visible they are in the AI world and how to influence that.
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