Speakers at Climate Week NYC | We. Communications

Johnson & Johnson

Johnson & Johnson Raises What Heat Means for Health

Background

To present a cohesive point of view on the climate crisis, Johnson & Johnson partnered with us on a thought leadership effort at Climate Week NYC 2024. We. focused on a hot topic to stimulate discussion: the relationship between extreme heat and public health.

The Approach: Elevating Key Stakeholders and Execs

We. produced a panel event with leading public- and private-sector experts who explored heat-related health threats, community adaptation strategies, and the role of healthcare providers in protecting vulnerable populations. The project included messaging, content development, C-suite networking opportunities, social media amplification, and real-time monitoring of Climate Week news to ensure relevance and proper context.

​​The Impact: Credibility in Climate Thought Leadership

Panel session attendance​ was maxed out. The event successfully positioned J&J as a thought leader in climate and health discussions, strengthened the company’s network with key stakeholders, and demonstrated its commitment to addressing a universal health challenge related to climate change.

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Creative strategy

Social media engagement

Sustainability

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