Beijing skyline at dusk - we. red bridge in china

China

China

Locally born, globally fluent. We.’s China team of brand builders empowers clients to launch and grow in the world’s most dynamic market, bridging cultures for seamless adaptions and authentic resonance.

With our roots in PR, we know the best relationships are truly earned. This people-first approach fuels our work, from elevating corporate reputations to crafting experiences that turn brands into local icons.

Those hard-to-crack challenges? We. loves them. Always agile, resilience is our edge.  

Schwerpunktbereiche

We connect global brands and businesses to China with precision and authenticity, ensuring they resonate deeply and thrive locally.

Brand and corporate strategy

Brand community building

Creative concepts, campaigns and content

Media relations

Influencer marketing

Digital strategy and social marketing

Executive communications and thought leadership

B2B marketing communications

Brand and corporate event activations

Issue and crisis management

Headshot of Nicky Wang

Nicky Wang

CEO, We. Red Bridge

+86 (021) 62276018

Where you'll find us

Shanghai

Beijing

2023

Best Newsjacking or Real Time Response (Winner)

2024

Best Social Media Campaign: XiaoHongShu (Winner)

2019, 2020, 2021, 2023

Best Asia Pacific Agency

Featured work

Rockwell Automation-Stand auf der China International Import Expo

Kleiner Stand, große Wirkung – wie strategische Kommunikation Rockwell Automations CIIE-Präsenz zum Medienerfolg machte

A group of people customizing their Timberland boots | We. Communications

Timberland gewinnt an Beliebtheit bei Jugendlichen in China

Rihanna at a Fenty Beauty event | We. Communications

Neue Standards für inklusive Schönheit mit Fenty Beauty in China

Rockwell Automation-Stand auf der China International Import Expo

Kleiner Stand, große Wirkung – wie strategische Kommunikation Rockwell Automations CIIE-Präsenz zum Medienerfolg machte

A group of people customizing their Timberland boots | We. Communications

Timberland gewinnt an Beliebtheit bei Jugendlichen in China

Rihanna at a Fenty Beauty event | We. Communications

Neue Standards für inklusive Schönheit mit Fenty Beauty in China

Ausgewählte Einblicke

Ärztin im Patientengespräch | We. Communications

Reputation als entscheidender Faktor

Die neueste Gesundheitsstudie von We. belegt den Zusammenhang zwischen Unternehmensreputation und Verschreibungsverhalten.

fingers typing on iphone - we. red bridge tiktok exodus news

RED's Global Moment: A Personal Perspective on the TikTok Exodus

This weekend, I found myself compulsively opening RED multiple times a day, much to my American husband's chagrin.

Ärztin im Patientengespräch | We. Communications

Reputation als entscheidender Faktor

Die neueste Gesundheitsstudie von We. belegt den Zusammenhang zwischen Unternehmensreputation und Verschreibungsverhalten.

fingers typing on iphone - we. red bridge tiktok exodus news

RED's Global Moment: A Personal Perspective on the TikTok Exodus

This weekend, I found myself compulsively opening RED multiple times a day, much to my American husband's chagrin.

Featured news

Windmill in green field | We. Communications

We. Red Bridge Study: ESG Imperative for B2B Success in China

Nicky Wang headshot | We. Communications

Telum Media: Nicky Wang Speaks On Talking Heads Podcast

Windmill in green field | We. Communications

We. Red Bridge Study: ESG Imperative for B2B Success in China

Nicky Wang headshot | We. Communications

Telum Media: Nicky Wang Speaks On Talking Heads Podcast