VSP
A staggering number of students are expected to start each school year with an undiagnosed vision impairment. Implications can be dramatic, from learning loss to social challenges. Children in healthcare deserts, those with physical disabilities or those living in underserved regions, often feel the greatest gap in access to eyecare health. To help close the gap, VSP Vision Eyes of Hope’s mobile clinics tour the country providing no-cost eye exams and glasses to those in need. To shine a spotlight on these critical efforts, VSP turned to We. to raise awareness for the importance of eye care access.
To connect audiences to this important mission, We. brought forward relatable, human-centric stories. At the center of the campaign was a former student living with cerebral palsy and vision impairment turned vision care clinical specialist discussing his experience and advocacy efforts. Additionally, the agency identified, with precision, the channel through which to tell the story — a journalist living with low-vision impairment who would bring empathy and understanding to the narrative.
Not only did We.’s efforts put VSP Vision Eyes of Hope and the issue of eyecare access into the mainstream media conversation, it also gave a voice to those often overlooked in the healthcare conversation.
“Along with significant visibility for the VSP Vision brand, we’ve seen clear reputation and business benefits resulting from this work.”
Pat McNeil, Chief Communication Officer, VSP Vision
