Wir verstehen die heutigen Heraus-forderungen

Durch Wandel entsteht Komplexität: Technologien, Menschen, Produkte, Märkte und Denkweisen ändern sich stetig. Unsere eigenen Studien und Analyse gehen in die Tiefe und helfen uns und unseren Kunden, am Zahn der Zeit zu bleiben und zu verstehen, was Menschen wirklich antreibt: ihre Motivationen, ihr Verhalten und die menschlichen Bedürfnisse, die allem zugrunde liegen.

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Brands in motion


Latest release

Reputation Rules

We.’s latest research reveals the connection between corporate reputation and prescribing decisions.

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Brands in Motion Research

outline of tree | we. communications addressing burden of climate change on women

Addressing the Double Burden of Climate Change on Women

Chase India, in partnership with Global Counsel, has published the report which calls for transformative financial and policy frameworks that support and empower women as agents of climate resilience.

man running | we. communications brands in motion 2021 bravery mandate

The Bravery Mandate

Consumers want — and need — more bravery. WE.’s latest Brands in Motion report reveals that the brands that will thrive in 2021 and beyond are the ones with the courage to take bold actions.

people under disco ball | we. communications uk's technology communications and the race to recovery

Technology Communicaitons and the UK's Race to Recovery

What role do Brits want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.

group of people in a room | we. communications technology communications and the race to recovery

Technology Communications and the Race to Recovery

What role do Americans want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.

Perspectives

person wearing robotic globe - we. communications innovating health reputation

Innovating Health: Tapping on Innovation to Build Reputation

Thanks to unprecedented disruptions such as AI, the landscape of health care delivery is increasingly chaotic and competitive...

RED's Global Moment: A Personal Perspective on the TikTok Exodus

This weekend, I found myself compulsively opening RED multiple times a day, much to my American husband's chagrin.

The Impact of AI on Influence

When who, how and what we pitch becomes AI-driven, are there really any “relations” happening in public relations?

Decoding Gen Alpha: A Primer on the Next Gen of Consumers

We.'s new research gives the scoop on how brands can connect with the next critical generation of consumers.