Wir verstehen die heutigen Heraus-forderungen

Durch Wandel entsteht Komplexität: Technologien, Menschen, Produkte, Märkte und Denkweisen ändern sich stetig. Unsere eigenen Studien und Analyse gehen in die Tiefe und helfen uns und unseren Kunden, am Zahn der Zeit zu bleiben und zu verstehen, was Menschen wirklich antreibt: ihre Motivationen, ihr Verhalten und die menschlichen Bedürfnisse, die allem zugrunde liegen.

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Brands in motion


Latest release

Reputation Rules

We.’s latest research reveals the connection between corporate reputation and prescribing decisions.

A doctor speaking to a patient | We. Communications

Brands in Motion Research

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Addressing the Double Burden of Climate Change on Women

Chase India, in partnership with Global Counsel, has published the report which calls for transformative financial and policy frameworks that support and empower women as agents of climate resilience.

Woman looking at a projection of data with a paper in her hand | We. Communications

Energized by AI

Discover the transformative power of AI in the communications field.

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Bridging the AI Expectation Gap

We.'s latest study reveals that there is a version-action gap in AI adoption — and how leaders can use new communication strategies to bridge that gap.

Windmill in a green field | We. Communications

ESG Means Business in China

We.’s latest research reveals why ESG is on the rise in China — and strategies for engaging stakeholders in the B2B space.

Perspectives

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Innovating Health: Tapping on Innovation to Build Reputation

Thanks to unprecedented disruptions such as AI, the landscape of health care delivery is increasingly chaotic and competitive...

Why Reputation Is a Business Driver in Healthcare

How corporate, disease and brand leadership shape physician prescribing habits.

Navigating UNGA and Climate Week NYC: A view from the ground

Observations from the ground in New York this year and some things to think about for next year.

Overcoming the Lack of Diversity in Clinical Trials

How audience-centric health communications can help achieve diversity, equity and inclusion.