Wir verstehen die heutigen Heraus-forderungen

Durch Wandel entsteht Komplexität: Technologien, Menschen, Produkte, Märkte und Denkweisen ändern sich stetig. Unsere eigenen Studien und Analyse gehen in die Tiefe und helfen uns und unseren Kunden, am Zahn der Zeit zu bleiben und zu verstehen, was Menschen wirklich antreibt: ihre Motivationen, ihr Verhalten und die menschlichen Bedürfnisse, die allem zugrunde liegen.

A digital design composition featuring a flowing, wavy line pattern in shades of red, purple, and blue on a dark background

Brands in motion


Latest release

Die Welt ist komplexer geworden – starke Kommunikation entscheidender denn je.

Je komplexer die Welt,desto entscheidender wird Kommunikation. Unser Report zeigt, warum starkeKommunikation heute ein echter Wettbewerbsvorteil ist – für Marken, die inunsicheren Zeiten Orientierung geben und vorangehen wollen.

Brands in Motion 2025 | We. Communications

Research

A doctor speaking to a patient | We. Communications

Reputation Rules

We.’s latest research reveals the connection between corporate reputation and prescribing decisions.

person speaking | we. communications APAC technology mandate

The APAC Technology Mandate

We. talked to 1,700 APAC B2B technology decision-makers to understand what it will take for technology brands to maintain their position of strength in APAC.

scientists

The Healthcare Mandate

Audiences think healthcare brands are uniquely positioned to take direct action on today's most important societal issues — but they're cynical of brands.

man running | we. communications brands in motion 2021 bravery mandate

The Bravery Mandate

Consumers want — and need — more bravery. WE.’s latest Brands in Motion report reveals that the brands that will thrive in 2021 and beyond are the ones with the courage to take bold actions.

Perspectives

we. talk AI | we. communications

We. Talk: Artificial Intelligence

The We. Talk | AI series brings together industry leaders to share insights, offer practical advice and discuss what AI really means for communicators.

Decoding Gen Alpha: A Primer on the Next Gen of Consumers

We.'s new research gives the scoop on how brands can connect with the next critical generation of consumers.

The Power of Reputation — Strengthening your image with transparency

Doctors place great importance on transparency in clinical research (39 %). Especially younger doctors see transparency in communication about clinical research activities as a top priority.

What Parenthood Taught Me About Leadership

Becoming a first-time mother has been an extraordinary journey filled with joy, challenges and countless life lessons.