Wir verstehen die heutigen Heraus-forderungen

Durch Wandel entsteht Komplexität: Technologien, Menschen, Produkte, Märkte und Denkweisen ändern sich stetig. Unsere eigenen Studien und Analyse gehen in die Tiefe und helfen uns und unseren Kunden, am Zahn der Zeit zu bleiben und zu verstehen, was Menschen wirklich antreibt: ihre Motivationen, ihr Verhalten und die menschlichen Bedürfnisse, die allem zugrunde liegen.

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Brands in motion


Latest release

Die Welt ist komplexer geworden – starke Kommunikation entscheidender denn je.

Je komplexer die Welt,desto entscheidender wird Kommunikation. Unser Report zeigt, warum starkeKommunikation heute ein echter Wettbewerbsvorteil ist – für Marken, die inunsicheren Zeiten Orientierung geben und vorangehen wollen.

Brands in Motion 2025 | We. Communications

Research

A doctor speaking to a patient | We. Communications

Reputation Rules

We.’s latest research reveals the connection between corporate reputation and prescribing decisions.

man standing in a warehouse | we. communications the bravery mandate: make it real

The Bravery Mandate: Make It Real

How can brands make their purpose pledges real? Our 2022 findings and whitepaper The Bravery Mandate: Make it Real reveals key strategies.

woman using vr goggles | we. communications privacy mandate

The Privacy Mandate

What strategies can brands adopt to make data privacy an exciting part of the user experience?

woman smiling | we. communications making net zero net positive for everyone

Making Net Zero Net Positive for Everyone

We surveyed business leaders from around the globe to identify five actions brands can take to turn lofty climate commitments into equitable impact for all.

Perspectives

we. talk AI | we. communications

We. Talk: Artificial Intelligence

The We. Talk | AI series brings together industry leaders to share insights, offer practical advice and discuss what AI really means for communicators.

Decoding Gen Alpha: A Primer on the Next Gen of Consumers

We.'s new research gives the scoop on how brands can connect with the next critical generation of consumers.

The Power of Reputation — Strengthening your image with transparency

Doctors place great importance on transparency in clinical research (39 %). Especially younger doctors see transparency in communication about clinical research activities as a top priority.

What Parenthood Taught Me About Leadership

Becoming a first-time mother has been an extraordinary journey filled with joy, challenges and countless life lessons.