Wir verstehen die heutigen Heraus-forderungen

Durch Wandel entsteht Komplexität: Technologien, Menschen, Produkte, Märkte und Denkweisen ändern sich stetig. Unsere eigenen Studien und Analyse gehen in die Tiefe und helfen uns und unseren Kunden, am Zahn der Zeit zu bleiben und zu verstehen, was Menschen wirklich antreibt: ihre Motivationen, ihr Verhalten und die menschlichen Bedürfnisse, die allem zugrunde liegen.

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Brands in motion


Latest release

Die Welt ist komplexer geworden – starke Kommunikation entscheidender denn je.

Je komplexer die Welt,desto entscheidender wird Kommunikation. Unser Report zeigt, warum starkeKommunikation heute ein echter Wettbewerbsvorteil ist – für Marken, die inunsicheren Zeiten Orientierung geben und vorangehen wollen.

Brands in Motion 2025 | We. Communications

Research

A doctor speaking to a patient | We. Communications

Reputation Rules

We.’s latest research reveals the connection between corporate reputation and prescribing decisions.

Mother and child picking out drinks from a grocery store shelf | We. Communications

The New Rules of Corporate Reputation

We.’s research reveals how brands can maintain a strong corporate reputation amid consumer expectations that are immediate and personal.

A technician with laptop checking on trees | We. Communications

Win the Battle Against Green Fatigue

Nearly half of employees suspect their company of greenwashing to some extent. So how do you successfully communicate your sustainability promises and progress? We.’s research has answers.

AI facial recognition over a woman's face | We. Communications

Writing Our AI Future

AI readiness is critical to the future of communications.

Perspectives

we. talk AI | we. communications

We. Talk: Artificial Intelligence

The We. Talk | AI series brings together industry leaders to share insights, offer practical advice and discuss what AI really means for communicators.

Why Sustainability and Transparency Go Hand in Hand

In 2019, Procter & Gamble announced it would not meet its sustainability goals by the end of the decade. The news met mounting criticism. How the company responded is worth a deeper look.

Healthy Reputations: The Foundation of Biotech and Pharma Firms' Future

For biotech and pharmaceutical companies, maintaining a strong corporate reputation requires more than delivering high-quality, safe medicines.

How a Strong Corporate Reputation Drives Healthcare business

New We. research shows prescribers are strongly influenced by pharmaceutical and biotech companies' reputation.