Wir verstehen die heutigen Heraus-forderungen

Durch Wandel entsteht Komplexität: Technologien, Menschen, Produkte, Märkte und Denkweisen ändern sich stetig. Unsere eigenen Studien und Analyse gehen in die Tiefe und helfen uns und unseren Kunden, am Zahn der Zeit zu bleiben und zu verstehen, was Menschen wirklich antreibt: ihre Motivationen, ihr Verhalten und die menschlichen Bedürfnisse, die allem zugrunde liegen.

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Brands in motion


Latest release

Die Welt ist komplexer geworden – starke Kommunikation entscheidender denn je.

Je komplexer die Welt,desto entscheidender wird Kommunikation. Unser Report zeigt, warum starkeKommunikation heute ein echter Wettbewerbsvorteil ist – für Marken, die inunsicheren Zeiten Orientierung geben und vorangehen wollen.

Brands in Motion 2025 | We. Communications

Research

A doctor speaking to a patient | We. Communications

Reputation Rules

We.’s latest research reveals the connection between corporate reputation and prescribing decisions.

people under disco ball | we. communications uk's technology communications and the race to recovery

Technology Communicaitons and the UK's Race to Recovery

What role do Brits want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.

group of people in a room | we. communications technology communications and the race to recovery

Technology Communications and the Race to Recovery

What role do Americans want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.

colored shapes | we. communications rethinking the purpose and meaning of leadership

Rethinking the Purpose and Meaning of Leadership

Rethinking the Purpose and Meaning of Leadership uncovers trends and insights from more than 300 global business leaders about how the events of the last year re-shaped leadership expectations.

Perspectives

we. talk AI | we. communications

We. Talk: Artificial Intelligence

The We. Talk | AI series brings together industry leaders to share insights, offer practical advice and discuss what AI really means for communicators.

Discovering Rising Stars in the Healthcare Sky!

Communication about medications and diseases is a data-driven and often some what "dry" matter – especially for innovative new drugs and increasingly complex clinical studies

Why Reputation Is a Business Driver in Healthcare

How corporate, disease and brand leadership shape physician prescribing habits.

Navigating UNGA and Climate Week NYC: A view from the ground

Observations from the ground in New York this year and some things to think about for next year.