Insights | We. Communications

Wir verstehen die heutigen Heraus-forderungen

Durch Wandel entsteht Komplexität: Technologien, Menschen, Produkte, Märkte und Denkweisen ändern sich stetig. Unsere eigenen Studien und Analyse gehen in die Tiefe und helfen uns und unseren Kunden, am Zahn der Zeit zu bleiben und zu verstehen, was Menschen wirklich antreibt: ihre Motivationen, ihr Verhalten und die menschlichen Bedürfnisse, die allem zugrunde liegen.

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Brands in motion


Latest release

Die Welt ist komplexer geworden – starke Kommunikation entscheidender denn je.

Je komplexer die Welt,desto entscheidender wird Kommunikation. Unser Report zeigt, warum starkeKommunikation heute ein echter Wettbewerbsvorteil ist – für Marken, die inunsicheren Zeiten Orientierung geben und vorangehen wollen.

Brands in Motion 2025 | We. Communications

Research

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Reputation Rules

We.’s latest research reveals the connection between corporate reputation and prescribing decisions.

people under disco ball | we. communications uk's technology communications and the race to recovery

Technology Communicaitons and the UK's Race to Recovery

What role do Brits want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.

group of people in a room | we. communications technology communications and the race to recovery

Technology Communications and the Race to Recovery

What role do Americans want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.

colored shapes | we. communications rethinking the purpose and meaning of leadership

Rethinking the Purpose and Meaning of Leadership

Rethinking the Purpose and Meaning of Leadership uncovers trends and insights from more than 300 global business leaders about how the events of the last year re-shaped leadership expectations.

Perspectives

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Reputation Forecast: Built for What's Mission-Critical

Introducing a Board-Level Framework to Monitor — and Influence — Reputation Value and Risk

Reputation Forecast: Built for What's Mission-Critical

Introducing a Board-Level Framework to Monitor — and Influence — Reputation Value and Risk

Part 2: Credibility Through Action: Role for Communicators

If Part 1 of this article made the case for embracing complexity, this second part explores what it means to lead through it, and why communicators must now operate at the heart of organisational strategy.

We. Talk: Artificial Intelligence

The We. Talk | AI series brings together industry leaders to share insights, offer practical advice and discuss what AI really means for communicators.