Insights | We. Communications

Wir verstehen die heutigen Heraus-forderungen

Durch Wandel entsteht Komplexität: Technologien, Menschen, Produkte, Märkte und Denkweisen ändern sich stetig. Unsere eigenen Studien und Analyse gehen in die Tiefe und helfen uns und unseren Kunden, am Zahn der Zeit zu bleiben und zu verstehen, was Menschen wirklich antreibt: ihre Motivationen, ihr Verhalten und die menschlichen Bedürfnisse, die allem zugrunde liegen.

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Brands in motion


Latest release

Die Welt ist komplexer geworden – starke Kommunikation entscheidender denn je.

Je komplexer die Welt,desto entscheidender wird Kommunikation. Unser Report zeigt, warum starkeKommunikation heute ein echter Wettbewerbsvorteil ist – für Marken, die inunsicheren Zeiten Orientierung geben und vorangehen wollen.

Brands in Motion 2025 | We. Communications

Research

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The Future of Communications 2026

Generative AI and fragmented influence are reshaping communications. Our “Future of Communications 2026” report shows how brands can navigate complexity, earn trust and identify the smartest bets to make in 2026.

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The Future of Communications 2026

Generative AI and fragmented influence are reshaping communications. Our “Future of Communications 2026” report shows how brands can navigate complexity, earn trust and identify the smartest bets to make in 2026.

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Reputation Rules

We.’s latest research reveals the connection between corporate reputation and prescribing decisions.

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Alpha Intelligence

We surveyed Generation Alpha kids and their parents to understand the impact of Alphas and what influences them, including how technology and AI are shaping them in a way we have not seen with other generations.

Perspectives

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Reputation Forecast: Built for What's Mission-Critical

Introducing a Board-Level Framework to Monitor — and Influence — Reputation Value and Risk

Reputation Forecast: Built for What's Mission-Critical

Introducing a Board-Level Framework to Monitor — and Influence — Reputation Value and Risk

Part 2: Credibility Through Action: Role for Communicators

If Part 1 of this article made the case for embracing complexity, this second part explores what it means to lead through it, and why communicators must now operate at the heart of organisational strategy.

We. Talk: Artificial Intelligence

The We. Talk | AI series brings together industry leaders to share insights, offer practical advice and discuss what AI really means for communicators.