Durch Wandel entsteht Komplexität: Technologien, Menschen, Produkte, Märkte und Denkweisen ändern sich stetig. Unsere eigenen Studien und Analyse gehen in die Tiefe und helfen uns und unseren Kunden, am Zahn der Zeit zu bleiben und zu verstehen, was Menschen wirklich antreibt: ihre Motivationen, ihr Verhalten und die menschlichen Bedürfnisse, die allem zugrunde liegen.
Brands in motion
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Latest release
Je komplexer die Welt,desto entscheidender wird Kommunikation. Unser Report zeigt, warum starkeKommunikation heute ein echter Wettbewerbsvorteil ist – für Marken, die inunsicheren Zeiten Orientierung geben und vorangehen wollen.
We.’s latest research reveals the connection between corporate reputation and prescribing decisions.
We surveyed Generation Alpha kids and their parents to understand the impact of Alphas and what influences them, including how technology and AI are shaping them in a way we have not seen with other generations.
Chase India, in partnership with Global Counsel, has published the report which calls for transformative financial and policy frameworks that support and empower women as agents of climate resilience.
An analysis of key stakeholders, industry challenges and global best practices.
Je komplexer die Welt,desto entscheidender wird Kommunikation. Unser Report zeigt, warum starkeKommunikation heute ein echter Wettbewerbsvorteil ist – für Marken, die inunsicheren Zeiten Orientierung geben und vorangehen wollen.
"The Future of Communications," dives into key drivers shaping the marketing and comms world and equips you with the insights needed to adapt for the future.
Discover the transformative power of AI in the communications field.
We.'s latest study reveals that there is a version-action gap in AI adoption — and how leaders can use new communication strategies to bridge that gap.
We.’s latest research reveals why ESG is on the rise in China — and strategies for engaging stakeholders in the B2B space.
We.’s research reveals how brands can maintain a strong corporate reputation amid consumer expectations that are immediate and personal.
Nearly half of employees suspect their company of greenwashing to some extent. So how do you successfully communicate your sustainability promises and progress? We.’s research has answers.
AI readiness is critical to the future of communications.
In an increasingly crowded conversation, WE communications shares the key to breaking into the global cybersecurity dialogue.
Does corporate reputation inform healthcare professionals' decision-making? WE, in partnership with Sapio Research, surveyed more than 1,000 healthcare professionals to answer that question.
As the pressures on technology brands mount, the Brands in Motion report shows how businesses can navigate customer and societal expectations in the months ahead.
How can brands make their purpose pledges real? Our 2022 findings and whitepaper The Bravery Mandate: Make it Real reveals key strategies.
What strategies can brands adopt to make data privacy an exciting part of the user experience?
We surveyed business leaders from around the globe to identify five actions brands can take to turn lofty climate commitments into equitable impact for all.
We. talked to 1,700 APAC B2B technology decision-makers to understand what it will take for technology brands to maintain their position of strength in APAC.
Audiences think healthcare brands are uniquely positioned to take direct action on today's most important societal issues — but they're cynical of brands.
Consumers want — and need — more bravery. WE.’s latest Brands in Motion report reveals that the brands that will thrive in 2021 and beyond are the ones with the courage to take bold actions.
What role do Brits want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.
What role do Americans want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.
Rethinking the Purpose and Meaning of Leadership uncovers trends and insights from more than 300 global business leaders about how the events of the last year re-shaped leadership expectations.
This report explores insights from India’s development sector leaders about the challenges they faced during COVID-19.
We.'s whitepaper Creativity v. Everything explores over-optimization, the “sea of sameness,” and new processes to ensure your brand’s creative approach is future-proof.
Consciously Speaking stands as a pioneering resource that bridges a critical gap in India's journey toward LGBTQIA+ inclusion.
In today’s media ecosystem, building a great product or service is no longer enough. Brands need to stand up to stand out and show their brand purpose.
In a time of global crisis, how will your brand bring hope and fuel progress? We.'s six guiding principles will help you make communications your brand's red thread and a catalyst for change.
We.'s whitepaper informs businesses during a time of uncertainty by taking key learnings from post-quarantine trends in China.
How can healthcare brands evolve their communications strategies and earn consumer love?
Chinese consumers want to see a defining purpose behind the products and services they love.
Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you.
Welcome to Brands in Motion 2018. Your compass and accelerator. Our new study will help brands find their momentum. Download our report now.
What role do Brits want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.
What role do Americans want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.
Rethinking the Purpose and Meaning of Leadership uncovers trends and insights from more than 300 global business leaders about how the events of the last year re-shaped leadership expectations.
Introducing a Board-Level Framework to Monitor — and Influence — Reputation Value and Risk
If Part 1 of this article made the case for embracing complexity, this second part explores what it means to lead through it, and why communicators must now operate at the heart of organisational strategy.
The We. Talk | AI series brings together industry leaders to share insights, offer practical advice and discuss what AI really means for communicators.
Ah, the good old days! Anyone working in the communications industry knows them –either from personal experience or at least from the anecdotes of older colleagues...
Thanks to unprecedented disruptions such as AI, the landscape of health care delivery is increasingly chaotic and competitive...
PRWeek Healthcare Awards 2025
How transparency and communication in R&D build trust and leadership
This weekend, I found myself compulsively opening RED multiple times a day, much to my American husband's chagrin.
When who, how and what we pitch becomes AI-driven, are there really any “relations” happening in public relations?
We.'s new research gives the scoop on how brands can connect with the next critical generation of consumers.
Doctors place great importance on transparency in clinical research (39 %). Especially younger doctors see transparency in communication about clinical research activities as a top priority.
Becoming a first-time mother has been an extraordinary journey filled with joy, challenges and countless life lessons.
Communication about medications and diseases is a data-driven and often some what "dry" matter – especially for innovative new drugs and increasingly complex clinical studies
How corporate, disease and brand leadership shape physician prescribing habits.
Observations from the ground in New York this year and some things to think about for next year.
How audience-centric health communications can help achieve diversity, equity and inclusion.
Purpose-driven work has become more highly scrutinized, yet it remains mutually inclusive with reputation, success and engagement.
Building relationships with employees is a key to success.
We. Red Bridge data reveals the importance of online channels to ESG storytelling.
Several key trends, including advancements in artificial intelligence (AI) and 6G, are influencing the landscape and reshaping how businesses operate, communicate and address societal concerns.
Today's business reality means that B2Bs must act on ESG and sustainability in China, or risk consequences.
Building relationships with employees, clients and prospects
For business leaders operating in such an uncertain environment, it’s difficult to know where to focus and what to prioritize.
How comms leaders can navigate AI's changing landscape.
In 2019, Procter & Gamble announced it would not meet its sustainability goals by the end of the decade. The news met mounting criticism. How the company responded is worth a deeper look.
Bei der Verschreibung von Therapien orientieren sich Ärzt*innen in erster Linie an dem Nutzen-Risiko-Profil.
Aber ist das wirklich alles?
For biotech and pharmaceutical companies, maintaining a strong corporate reputation requires more than delivering high-quality, safe medicines.
New We. research shows prescribers are strongly influenced by pharmaceutical and biotech companies' reputation.
In our 2023 Brands in Motion global healthcare sector study, Healthcare Professionals ranked the best ways for pharma or biotech companies to show innovation.
Planning for 2023? Here's what tech decision-makers want.
In 2023 we will see more disruptive changes in the PR landscape that will be fueled by global social, economic and environmental flux.
As outlined in We.’s latest Brands in Motion report, “The Bravery Mandate: Make It Real,” the expectation for companies to speak and act on societal issues is here to stay.
As technology continues to permeate every aspect of consumer life, brands need to think hard about defining their boundaries when it comes to collecting and using personal data.
In 2023 we will see more disruptive changes in the PR landscape that will be fueled by global social, economic and environmental flux.
As outlined in We.’s latest Brands in Motion report, “The Bravery Mandate: Make It Real,” the expectation for companies to speak and act on societal issues is here to stay.
As technology continues to permeate every aspect of consumer life, brands need to think hard about defining their boundaries when it comes to collecting and using personal data.
